Analytics and Reporting
Analysis & Monitoring Results
Before we ever launch your search-engine marketing campaign, we’ll begin with analysis. Dallas Creative Media needs to know where your site currently ranks, the traffic you receive, who your competitors are, where they rank, and which targeted key words and phrases will drive customers to your business. We also need to know how many inbound links (links from other websites to your site) you have.
Once your campaign is under way, we track the data we collect from your website traffic. This information tells us where your visitors are coming from, which keywords or key phrases users type to find your site, how long they stay on your site, and which pages they visit.
We are also able to track the links created to your website from other websites. As this number grows, your link popularity increases. From a search engine’s perspective, sites with more inbound links are perceived to contain more useful information to users. Thus, these sites are given more weight when it comes to ranking your site. Those websites with more relevant content and more links will rank higher.