Online Review Management

What Are People Saying About Your Business?

It is incredibly important to analyze your competition and play on their weaknesses and your strengths. Through the use of press releases, directories, forums, Google and Yahoo Local Business and other social media hubs, Dallas Creative Media ensures your brand is on the tip of consumer’s tongues.

Did you know that most people make buying decisions not based on what you tell them or what they hear, but based on reviews from complete strangers? By monitoring and managing what the public is saying about your brand, we are able to interact in a positive way with consumers. We call this service Online Reputation Management, or Online Review Management.

The way consumers find your business has fundamentally changed and managing online reviews is critical. The key is to try to learn more about the kinds of things that consumers like about your business, and what they do or don’t like about other businesses in your niche. Not all reviews matter as much as every other. Some web services, such as Yelp, Local.com, Google Places, Facebook Reviews and Yahoo Local, get more traffic than others.

Review Sites

Dallas Creative Media can develop and manage your online profile on Yelp, Google Places, Yahoo Local, Insider Pages and CitySearch. We also find industry specific websites that may have benefit from managed reviews of your business. An example would be a hotel. Hotel’s will have reviews on Expedia and Trip Advisor among other travel related websites.

Engaging Those Who Review

Dallas Creative Media will work daily to build your reputation, reward loyal customers, and address concerns in a positive and professional way. Today’s customers want to know they are being heard. Responding publicly as the owner / manager of the business, we engage those who are spreading our word. Taking responsibility for any concerns and praising and highlighting the positive. Thank your consumers with a smile, even if they are upset. We go one step further by making sure that the positive reviews of your brand are highlighted and saturated throughout the online community. If people are speaking highly of your product, your services or your business, we want to make sure everybody knows!

It is equally important to encourage your consumers to review your business or services. Offering incentives to those who drop a quick review has been proven very effective and cost efficient. Furthermore, people are less likely to write negatively about you or your business when they have to print out a copy of their review and turn it in for an incentive. A wealth of positive reviews is an absolute anchor for the long term success of your business, both online and offline.

Handling Negative Reviews

When it comes to negative reviews, turning nasty is the wrong approach. Reaching out to the very people who speak negatively about your brand can turn some of your online enemies into your biggest supporters. It is also important to keep in mind that if there are a large number of similar negative reviews, there could actually be a flaw in your business or product somewhere.

Dallas Creative Media works to re-establish the good name and online reputation of services, products and businesses. In the event that we find reviews which contain profanity, promote violence, hate or violate the terms of service, we will submit a request on your behalf to have the review removed.